5000 Dollars In 45 Days - My IM Voyage

Article marketing, sometimes called bum marketing, can be an essential part of your marketing efforts. If you are trying to get your website noticed, article marketing can be an effective tool to get traffic flowing. There are multiple benefits to writing articles for traffic. We will talk about some strategies to get the most use out of the articles you write.

Once you write an article, you can use it on your blog or website, you can submit it to multiple article directories, compile articles into an ebook, narrate it and turn it into a video and/or add it to your autoresponder series. Don’t just submit the article to one directory and let it sit there. It would be a waste of your time and effort.

Titles! Take some time to think about your article’s title. The article title can be the single most important element of your article. What good is an article that has a title that no one wants to read? Sure, it has all your keywords stuffed in, but you need readers. Search engines can only get people to see the article title and maybe the description. Make sure that title gets them to read your article.

Once the reader decides to read your article, you need to be orchestrating the action from start to finish. What this means is you have to be the director, the article is the script, and the reader is the actor. You want the actor to read the article and click through to your site. To do this, the article needs to discuss and empathize with the user’s pain, it needs to offer a solution and it needs to setup your website as the location of that solution. Keep these points in mind when writing your articles and you’ll be fine.

Your resource box is the final piece of the puzzle. If you write a dull resource box, all your efforts thus far will be wasted. Make sure that your reader is compelled to visit your site. Get them to take action by telling them what you want them to do next. Most readers will comply gladly, especially if you offer a solution to their dilemma. It takes time and practice to get good at resource box writing, so start practicing.

Last, but not least, diversify your link building efforts. Don’t rely on article marketing alone. Remember, search engines love inbound links. Look for blogs that have the same topic as yours and offer to write them a guest post. I have done this with great success. A single link from a popular blog can bring traffic for a long time.

Does article marketing work? I get this question over and over again. I would like to take a moment and set the record straight. The short answer is yes and no. Here’s the long answer:

First, let me define article marketing. Article marketing, sometimes called Bum marketing because of Travis Sago, is the method of writing articles and submitting them to article directories for exposure and backlinks. Let’s look at this a little closer. By exposure, I mean that article directories such as EzineArticles.com with a very high readership will get people to read your articles and click on your links in the biography section. The idea is to write an article about a topic with the incentive for the reader to click on your link to find a solution to their problem or for more information. By backlinks, I mean that the links from article directories add to your sites’ value in the eyes of search engines such as Google, Yahoo, and MSN.

Many people think article marketing does not work. Many people think article marketing works great. Who should we believe? Since there are many people who succeed and fail at this effort, I will try to examine why this is so.

One of the possible reasons people fail is not writing enough articles to succeed. If you are in a competitive niche, your article will be competing with tons of articles on the same topic. Because of this, you must take time to narrow your focus to be successful. If you write an article on weight loss and your keywords are weight loss, chances are that article will not be enough to propel your site onto the first page of Google for weight loss.

Another possible reason for people to fail at article marketing is a bad title. One of the first things your reader sees is your article’s title. Having a bad title is the kiss of death. Bad titles make the reader click on something else rather than read your article.

Yet another reaon for failure is having a weak resource box. You should be creative here. You want your reader to go to the site you are promoting, otherwise why write the article in the first place? If your article is complete, and the reader has all their answers, do you think they will go to your site? Me neither.

OK, OK, with all the negativity here, you might think that article marketing is just too hard. No, that is not the case. How do article marketers succeed? Well, they look for problems people are commonly afflicted with such as being overweight, suffering from acne, etc. and write articles with solutions to those issues. A properly crafted article gets the reader to your site where the solution is right there for purchase. That’s how it is done.

Article marketing can be lucrative if you are good at it. No matter who you are, however, article marketing takes time and effort. One article alone is not going to make enough money so you can retire. Authors who are getting big results have hundreds or thousands of articles out there. If you can write one article a day to promote your website, in a year’s time you’ll have hundreds of links and traffic too.