Niche Marketing Alert! Are Small Niche Websites Dead?
If you have a lot of websites that are making money with Google’s Adsense program, you may have noticed a drop in earnings since May. Webmasters all over the blogosphere have dubbed this Google’s Mayday update and some have called it the Mayday Massacre. This was followed by the June/July Caffeine update. The cumulative effect was to decimate some people’s income and rankings.
So fellow reader, you might be asking yourself “Are small niche websites dead?”. That is a great question. The truth is that good content and useful sites will always have a place in the search engines’ hearts. I know, that’s a vague answer. Let me be more specific.
Tiny niche websites picked up steam around 2 years or so ago. It was discovered that by simply having your exact keyword phrase in the domain name you could outrank older more authoritative sites fairly easily. If you have no idea what I’m talking about, search for this phrase in Google -> red microwave. See that first result? Yep, that’s what I’m talking about. Still not convinced? How about this -> red blender. Look familiar? Google has been looking to squash these sites, especially the ones with the dreaded X-Factor template. Chances are if you have this template still on your site you are just asking for trouble.
Well, now it seems like the party’s over. I have a lot of experience with this. My team and I have built over 4,000 websites in the past 18 months or so and we are seeing the same trend. If you put up a site with very little content and expect to rank just because you have a keyword rich domain name, you are in for a rude awakening. Another red flag is having 3-5 articles ALL with the same main keyword in them. Here’s an example: red microwave, red microwave oven, buy red microwave oven, red microwave oven review, best red microwave. I would suggest that you refrain from doing this.
Right now you might be thinking that the red microwave website is still ranking so why not duplicate it? The problem is that Google has a basic mistrust of new sites. The normal pattern has always been something like this: new site with new content -> Google gives it a new site/content bonus for a few weeks, new site then disappears, people cry “I’ve been sandboxed”, then months later (if you build links and add content), the site reappears and starts to climb up the results. So what’s the moral of the story? Are niche websites dead and if not, how do we build them? Let’s see…
We start with the premise that solid, useful content will rule the day. This means we should strive to become an authority on our subject and bring value to our user’s experience. Google also gives us tools to make this easier. If you do a search on a topic like blenders for example, in the sidebar you will see a link for more search tools. Click on that link and you’ll be presented with another set of links. My favorites are the Google Wonder Wheel and Related Searches. From these, you will discover what Google thinks are topics related to your main keyword. Sometimes the tool is very wrong. Use your common sense here. Anyway, using these tools, you can get complementary keyword phrases and create articles around those topics.
There is a lot more to talk about, but I just wanted to touch on this subject. We’ll get into more details in upcoming articles. Just keep in mind that Google, Yahoo, Bing and other search engines want useful, relevant content. Create your blog around a small niche and own that niche.
Keyword research is still crucial to your success, however. You will not dominate the search engine results with weight loss as your main keyword. You need to start a bit lower on the chain. Keyword research is part art and part science. If you need help, we have a Niche Research and Content Membership which delivers high income low competition niches straight to your door each and every month like clockwork. For more information and to signup, Click Here!
That’s all we have time for now. I wish you all the best of luck!
TomG.